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Anushka said, “2020 has been a year of disruption in the content landscape. With the pandemic, we were all forced to stay at home and discover content that we wanted to truly engage with. Only, the clutter-breaking ones have managed to stand out because our tastes are only evolving and we all want to see new and different content.”
The star is thrilled that her productions have been celebrated by critics and audiences alike. She says, “We are glad that Clean Slate Filmz has managed to stand out with our bold decisions and give audiences two of those clutter-breaking projects with Paatal Lok and Bulbbul. We were truly humbled with the love and appreciation that the projects got from audiences and critics.”
Anushka is happy that the industry considers them to be fearless producers. She says, “We have been trying to produce really unique, engaging and different content since day one of our inception as a company. We have always loudly told everyone what they can always look forward to from a Clean Slate Filmz production. Our brand of cinema is extremely risk-taking and we are committed towards originality. 2021 will be no different for us and we are excited to share our line-up to people. The announcements will happen in due course of time.”
The actress has been working through the pandemic to lock the next big slate of Clean Slate Filmz and she is excited about their new finds. “We have spent the entire year finding some real gems that will definitely stand out. There is so much talent in our country and we are fortunate that some of these brilliant minds feel Clean Slate Filmz can be their home. We have always collaborated with forward-thinking creative visionaries and we are eager to present some really new minds next year too. We are confident that they will amaze us all.”
Both Pataal Lok and Bulbbul won big at the first-ever FLYX Filmfare OTT Awards. Jaideep Ahlawat (Pataal Lok), Tripti Dimri (Bulbbul), Rahul Bose (Bulbbul) took home the Black Lady for their acting and the content won several other big at the awards.
For Anushka Sharma, 2020 has been extremely eventful. While she is over the moon because of her pregnancy, the superstar has also given India two of its best shows with Paatal Lok and Bulbbul as a producer. The web series and the original-film respectively, both became the talking point of the nation. Anushka helms the disruptive production house, Clean Slate Filmz, with her brother Karnesh Sharma.
The arranged marriage process is steeped in narrow definitions and societal standards of beauty. A recently conducted survey titled “India’s Beauty Test” revealed some unsettling statistics about the pressure and anxieties that surround these perceived ideals of beauty and the consequent judgement and rejection in the run-up to an arranged marriage. While an alarming 9 out of 10 single women in India feel that they are judged and rejected based on their looks during the marriage process, 68% also believe these rejections affect their self-esteem and confidence.
Dove’s latest campaign film was born out of the need to celebrate beauty in all shapes, colours, and sizes. Taking inspiration from conversations with women from across the country, it captures some raw situations where women are judged by prospective in-laws for not being beautiful enough and emphasises the unspoken impact of these judgements on their self-esteem and body confidence. With a spotlight on true stories and honest vulnerability, the movement features real women, not actors. These dynamic stories send out a powerful message There cannot be one definition of beauty.
Media plays an important role in changing societal ideals of beauty. Acting upon this, Priya Nair, Executive Director, HUL & VP – Beauty and Personal Care South Asia opined, “In a country of 631 million women, it is unfortunate that there is such intense pressure to adhere to one definition of beauty. As owners of some of the largest beauty brands in the country, the onus to make beauty more inclusive is on us. Dove has always believed that beauty should be a source of confidence, not anxiety. With #StopTheBeautyTest, we are going a step forward in the right direction."
The movement aims to put an end to the stereotypical standards of beauty and encourage society to step forward and rewrite the accepted beauty ideals. Discover these beautiful women as they share their real stories in an effort to stop the beauty test and rewrite societal beauty standards.
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